VWO is a connected platform that enables businesses to create winning web experiences and boost Conversion Rate Optimization (CRO) through rapid experimentation. The platform offers A/B testing services, multivariate testing, heat mapping, behavioral targeting, and optimization features. The company's founder, Paras Chopra, is a gold medalist from Delhi College of Engineering and has twice been featured in Forbes' 30 under 30 list in India and Asia.
Sparsh Gupta, who holds an AI major from Oxford University, UK, is another key member of the company who specializes in user interface design.
VWO offers businesses an easy-to-use platform that lets them collaborate with their teams to scale their experimentation programs and obtain a 360-degree view of their visitors using a single platform. The company has excellent support that ensures businesses of all backgrounds get the most out of its services.
VWO Testing enables businesses to create and run tests to increase revenue, sign-ups, and goal completions with ease. Its intuitive WYSIWYG editor simplifies the entire testing process and helps businesses make data-driven decisions with confidence.
TLDR
VWO is a platform that enables businesses to create winning web experiences and boost Conversion Rate Optimization (CRO) through rapid experimentation. The company offers A/B testing services, multivariate testing, heat mapping, behavioral targeting, and optimization features.
VWO Testing allows businesses to identify, set up, and run multiple tests at the same time, and personalized campaigns segmented by audience type to improve conversions with ease. The intuitive WYSIWYG editor simplifies the entire testing process and helps businesses make data-driven decisions with confidence. VWO is a versatile platform that is not confined to e-commerce and offers a data-driven approach to website optimization to all businesses looking to enhance their online performance.
It also integrates seamlessly with various third-party tools, including web analytics tools, content management systems, predictive analysis and customer data platforms, marketing attribution and planning software, cloud storage and enterprise-strength analytics platform, e-commerce platforms, and APIs for custom dashboards and integrations.
Company Overview
VWO is a connected platform designed to help businesses create winning web experiences and boost Conversion Rate Optimization (CRO) by unlocking conversions through rapid experimentation. VWO helps businesses build delightful experiences and accelerate growth with its A/B testing services. The company enables these businesses to optimize in-app and omnichannel experiences with confidence, release website experiences quickly, and understand visitor behavior better to create meaningful interactions.
The company was founded by Paras Chopra in 2009. Chopra is a gold medalist from Delhi College of Engineering who has twice been featured in Forbes' 30 under 30 list in India and Asia.
Sparsh Gupta, who holds an AI major from Oxford University, UK, is another key member of the company. His parallel interests lie in user interface design. VWO does A/B Testing so disruptively and better than Google that it puts a smile on people's faces.
Businesses can collaborate with their teams to scale their experimentation programs and obtain a 360-degree view of their visitors using a single platform. The company offers excellent support to ensure businesses of all backgrounds get the most out of VWO's services.
Customers are delighted with VWO's solutions, with test opportunities being endless and users able to easily identify, set up, and run multiple tests at a time. Businesses do not need a website development background to make VWO work for them, as the VWO support team is amazing.
The company offers a personalized tour of its services through a VWO Account Manager who will get back to customers within a short time of submitting a form agreeing to their terms and privacy policy.
Features
A/B Testing
Effortlessly Run A/B Tests
VWO Testing enables businesses to create and run tests to increase revenue, sign-ups, and goal completions. These tests are built based on their hypotheses. The platform provides a comprehensive visual editor that lets businesses build exactly the experiences they want without writing a single line of code.
It is compatible with desktop, mobile, and all types of applications, including single page and responsive applications. Users can run multiple tests and personalize campaigns segmented by audience type to improve conversions with ease.
Intuitive WYSIWYG Editor
The platform's intuitive WYSIWYG editor (What You See Is What You Get) allows businesses to create campaigns without writing any code and visually see how changes affect their website's performance in real-time. This user-friendly editor simplifies the entire testing process and helps businesses perform a quick comparison of their experiments. With the editor's help, businesses can make data-driven decisions with ease and confidence.
Unlimited Testing Opportunities
VWO Testing offers endless test opportunities, and businesses can identify, set up, and run multiple tests at the same time. The VWO editor ensures a straightforward testing process and makes it easy for businesses to execute their ideas, test their theories and improve website performance. VWO Testing's compatibility with different applications and platforms, makes it an ideal tool for a wide range of businesses from small start-ups to large corporations.
Multivariate Testing
In-Depth Multivariate Testing
VWO Testing lets businesses test numerous combinations of web page elements without creating all possible permutations manually. The automated multivariate testing feature allows businesses to test hundreds of variations with a few clicks, making it incredibly efficient and effortless.
Granular Insights into User Behavior
The platform's granular insights into user behavior enable businesses to understand how their visitors interact with their websites. These insights help businesses make informed decisions about what elements to include in their tests and experiments. By leveraging this data, businesses can create more impactful and meaningful experiences for their visitors, improving their chances of conversion.
Customizable Analysis Reports
VWO Testing's customizable analysis reports help businesses understand their test results better. The reports provide detailed insights into visitor behavior and clear data visualization. They also offer a summary report that presents key data points to enable smarter decision-making.
This feature allows businesses to track their progress and see how users are responding to their tests and experiments over time. By understanding the test results, businesses can make more data-driven decisions to optimize their website's performance.
Insights and Analytics
Track Visitor Behavior on Your Website
VWO Insights lets businesses track visitor behavior on their website to identify areas of improvement quickly. The platform captures useful data such as click-maps, heat-maps, scroll-maps, form analytics, and visitor recordings. These insights enable businesses to understand how users are interacting with their websites and identify obstacles to conversion that they might not have noticed otherwise.
Perform User Surveys
The platform allows businesses to create surveys with a simple user-friendly survey editor for attaining specific feedback from visitors. These surveys help gauge user opinion, identify their visitor website expectation and improve website content. The insights and data obtained from VWO Insights short surveys can help businesses know what’s working and what’s not with their visitors so that they can create a personalized experience that’s more engaging.
Monitor Customer Journey
VWO Insights provides businesses with a comprehensive funnel analysis that lets them monitor visitors' user experience journey from entry to the conversion point. This Journey analysis dashboard shows businesses the number of users who have entered their websites, how many are lost at different stages of the buying cycle, and how many proceed to conversion. By analyzing the customer journey in detail, businesses can learn where they can make improvements to increase their chances of conversion and improve online customer experience.
Conversion Optimization
Personalize Website Experiences
VWO Personalize allows businesses to personalize website experiences using an AI-based engine. Businesses can create multiple tailored experiences for different user segments and analyze results in real-time. This feature enables businesses to deliver highly personalized experiences to their website visitors that improve engagement and conversions.
Optimize In-App and Omnichannel Experiences with Confidence
VWO offers businesses the ability to optimize in-app and omnichannel experiences with confidence with a single platform. The platform provides AI-based optimization recommendations that businesses can use to improve customer retention and revenue. With this feature, businesses can focus on creating personalized customer journeys that adapt to their users' needs and motivations, regardless of the device or channels they prefer.
Release Website Experiences Quickly
With VWO Testing, businesses can release website experiences quickly. The platform's drag and drop editor, intuitive interface widgets, and pre-built templates help businesses streamline their website optimization process. The platform enables businesses to deploy experiments on their websites easily, test different scenarios, and quickly launch changes that are proven to deliver results.
Collaboration and Support
Collaborate with Teams to Scale Experimentation Programs
VWO Testing lets businesses collaborate with teams to scale their experimentation programs. It enables businesses to create and manage user roles and permissions, assign team members specific tasks, and generate custom reports. This feature ensures there is no friction between team members when sharing ideas, testing, and deploying experiments.
Obtain a 360-Degree View of Visitors
VWO Insights lets businesses get a 360-degree view of their visitors using a single platform. It offers a wealth of insights into visitor behavior, such as click-maps, heat-maps, scroll-maps, and form analytics. With these insights, businesses can identify visitor behavior patterns and tailor their messaging, designs, and experiences based on their audience's needs and motivation.
Excellent Support and Personalized Services
VWO offers excellent support to ensure businesses get the most out of its services. The company provides a personalized tour of its services through a VWO Account Manager, who will get back to customers within a short time of submitting a form agreeing to their terms and privacy policy. The VWO support team provides superior customer support and is available 24/7 to assist businesses, regardless of their website development background.
Integrations
VWO provides seamless integrations with various third-party tools, enabling you to push your VWO test data into external tools, monitor your tests closely, and gain deeper insights into your business. VWO's integrations allow you to target campaigns based on the data made available by these tools on your website. For instance, you can use demographic data in DMPs to show specific variations to visitors, leading to better results.
Web Analytics Tools
VWO seamlessly integrates with your existing web analytics tools such as Adobe Analytics and Google Analytics, allowing you to integrate data and visualize it on one platform. This integration enables you to identify the highest converting segments and replicate success with more visitors.
Content Management Systems and E-commerce Platforms
VWO provides plugins for various content management systems (CMS) such as Wordpress and ecommerce platforms like Shopify, empowering you to install the VWO code effortlessly and optimize your website quickly. These plugins are designed to minimize the effort associated with installation and configuration processes.
Predictive Analysis and Customer Data Platforms
VWO integrates with predictive analysis and lead scoring software such as 6sense and customer data management platforms like BlueConic, empowering you to build customer-centric websites and orchestrate individualized experiences for every customer lifecycle stage.
Marketing Attribution and Planning Software
VWO integrates with marketing attribution and planning software such as Bizible, enabling you to unify behavior and ad data with sales outcomes and machine learning, leading to better-targeted campaigns and increased ROI.
Cloud Storage and Enterprise-Strength Analytics Platform
VWO integrates with Amazon S3, Google Cloud Storage, and Snowplow, enabling you to store and access data on specific cloud platforms with unparalleled accuracy. This integration empowers you to track user interactions with your web and mobile applications, providing tools for targeted communication and personalized experiences.
E-commerce Platforms
VWO's integration with e-commerce platforms such as Magento, Shift4Shop, and PrestaShop empowers you to visualize, collaborate, and grow your business with ease. These integrations enable you to track and report complete lead tracking and build feature-rich and mobile-ready websites for your customers.
APIs for Custom Dashboards and Integrations
VWO offers a comprehensive list of APIs that enable developers to create custom dashboards and integrations tailored to their specific business needs. VWO's client API empowers developers to customize VWO's behavior without logging into the VWO account every time, integrating VWO reports into internal business dashboards. If your integration is not on the list, VWO can build and integrate a bespoke solution that delivers unique value to your business.
FAQ
What is VWO?
VWO, short for Visual Website Optimizer, is a tool that enables A/B testing, multivariate testing, heat mapping, behavioral targeting and optimization. It helps businesses optimize their websites by providing relevant design or content changes based on customers’ behavior and characteristics.
How does VWO work?
With VWO, businesses can optimize different aspects of their websites. The tool allows for creating and testing different variations of web pages and ultimately helps identify what tweaks need to be made to the website.
Based on visitor data like click-throughs, scrolling depth, heat maps, engagement behavior, and purchase behavior, VWO then delivers website optimization suggestions. The software does this by using machine learning algorithms to identify patterns in visitor behavior data and identifying where the page design or sale funnel may need to be improved.
What advantages does VWO offer businesses?
VWO offers businesses the ability to convert website traffic into purchases, allowing you to make data-driven optimization decisions based on users' information, streamline lead generation, and digitally enhance the customer experience. By allowing businesses to leverage the power of data and insights, VWO provides unparalleled optimization and digital experience platform.
Another advantage of using VWO is that it assists companies in predicting what site visitors might be searching for next to recommend or show them the products they are seeking. VWO bot integrated with artificial intelligence algorithms helps recommend products based on customer past site activity and other essential data.
Is VWO only for e-commerce websites?
No, VWO is not just for e-commerce websites, but any business that wants to optimize its website experience can make use of VWO. The platform is not confined to e-commerce but offers a data-driven approach to website optimization to all businesses looking to enhance their online performance.
Is VWO safe with user data?
Yes, VWO is devoted to data privacy and transparency. The company adheres to the General Data Protection Regulation (GDPR) strictly. VWO ensures that all user data gathered from its customers is stored in a secure location and doesn't share sensitive user data with third-party platforms.
