Sonify is an innovative technology company that combines audio, data, AI, and emerging technologies to develop audio-first solutions for human-computer interaction. Their creative development team, led by artist Hugh McGrory, incorporates a humanistic approach to technology, creating impactful and inclusive experiences.
By mapping any type of data to sound and providing 3D audio for virtual reality/augmented reality applications, Sonify enhances understanding and creates an immersive experience. The ability to control interfaces through voice commands or integrate voice assistants into a range of applications and devices provides accessibility that empowers everyone.
With custom and impactful sound design, businesses can create a branding identity that provides a personalized experience for users.
TLDR
Sonify is a technology company that provides audio-first solutions for human-computer interaction, ranging from data sonification to virtual and augmented reality to AI voice integration. By creating an immersive 3D audio experience and mapping any data to sound, Sonify enhances understanding and creates accessibility for all users.
Their tools enable voice-controlled interfaces and voice assistants and provide custom and impactful sound design for branding purposes.
Company Overview
Sonify is an innovative technology company at the forefront of audio, data, and emerging technologies. Founded in New York City in 2019 and now based in Vermont, Sonify provides training, production, and R&D&I services to design and develop audio-first solutions for human-computer interaction. Their work combines various elements of sound design, data sonification, interaction design, virtual reality/augmented reality, AI, and voice to create engaging and impactful experiences for users.
As an audio-first company, Sonify believes in the power of sound to compliment visualization methods and enhance understanding by providing the option to listen to data. In our fast-paced world with an overwhelming amount of data, sound allows for accessibility and convenience by providing the option for multitasking without having to look at a screen. This can be especially impactful for people who are blind or visually impaired.
The co-founders, Hugh McGrory and Debra McGrory, are both recognized for their contributions in the intersection of technology, media, and art. Hugh, who leads creative development, is an artist whose work has evolved from film and photography to virtual reality and artificial intelligence.
As such, Hugh incorporates a humanistic approach to technology and believes that creativity can have meaningful societal impact. Debra, an entrepreneur, educator, and speaker, has a deep understanding of complex data projects and communication concepts to technical and non-technical audiences via traditional and innovative approaches.
Chief Technology Officer, musician, and sound innovator Cristian Vogel aligns with the Sonify team to help push the boundaries of sound and data applications. With victories and awards establishing him as an outstanding influence in composition and sonic design, he continues to produce and innovate at the cutting edge of the music sector. His work has been used in dance, film, theatre, and has worked with major artists such as Radiohead.
Overall, Sonify's focus on innovation and combining multiple technologies to create impactful experiences makes them a prominent player in the industry. Their commitment to creating accessible and inclusive products for all users demonstrates their dedication to empathy and positive societal impact.
Features
Data Sonification
Sonify any type of data
Sonify's tool is designed to map any type of data to sound, including spectroscopy data, financial data, and even social media data. This provides a unique way for users to interpret and analyze complex information without needing to view a screen. The data can be broken down and analyzed in a new and exciting format where the sound can be adjusted to highlight different layers of information.
Creative sonification
At Sonify, we believe that sound should not only provide information but also be an immersive and engaging experience. Our tool incorporates diatonic melodic mapping plus intelligent harmonization, which works by altering musical ideas based on expert knowledge of the data being observed. This creates a bespoke audio experience that ensures a stronger connection between the listener and the data.
Innovative data sonification
Sonify is an open-source project designed by experts at the intersection of audio, data, and emerging technologies. The tool provides a unique way to study and understand data by employing innovative techniques such as mapping data into music. This provides users with a new, innovative way to experience data analysis and can be of particular benefit in making complex data more digestible.
Virtual and Augmented Reality
3D audio for VR/AR
Sonify's tool provides 3D audio that can be used in virtual and augmented reality applications. By creating an immersive audio experience, users are transported into a more tangible virtual world, allowing them to feel part of it.
The audio can be adjusted to mimic the experience of a natural environment, such as wind and other ambient sounds, making the experience even more realistic.
Sound design in VR/AR
By incorporating sound design into VR/AR applications, users receive a more complete and immersive experience. Sonify's tool provides high-quality sound design that enhances the visual experience, creating a detailed and personal environment for the user.
The sound can be used to direct the user's attention to certain aspects of the virtual world, such as highlighting important elements or creating suspense.
AI in VR/AR
Sonify incorporates AI into their VR/AR applications, creating richer experiences that learn and adapt to the user's behavior. The AI can be used to understand the user's preferences and create customized experiences based on their input. The ability to use AI in VR/AR applications enables immersive interactions with virtual environments that were never before possible.
Voice
Voice-controlled interfaces
Sonify's tool provides the ability to control interfaces through voice commands. This allows users to navigate devices and applications hands-free and provides an experience that is accessible, easy to use, and intuitive. Voice-controlled interfaces are the future of technology, making life easier for people who are blind or visually impaired, or who find it challenging to use traditional input methods.
Voice as feedback
The use of voice as feedback in applications and devices provides a more natural and intuitive experience. By hearing feedback, users are provided with confirmation that their action is successfully interpreted, making the interaction process easier and more satisfying. By using the voice, applications and devices can create a more human experience, making the technology feel less robotic and sterile.
Voice assistant integration
Sonify's tool provides the ability to integrate voice assistants into a range of applications and devices. This enables users to easily interact with their technology, increasing accessibility and simplifying the interaction process. Voice assistants not only make our lives easier but also provide an opportunity for technology to be more inclusive, catering to people with a wide range of preferences and abilities.
Sound Design
Custom sound design
Sonify's tool provides customized sound design for any type of application or device. The sound design can be used to create a unique audio signature for applications, raising brand awareness and creating a strong and consistent user experience. By creating a bespoke audio experience, brands can differentiate themselves from competitors and provide a personalized experience for their users.
Sound branding
Sonify's tool can help businesses define and create their audio brand identity. This means developing a sound that is uniquely yours, which can then be used in advertising and applications, becoming a strong audio identifier. The use of audio in branding has become a growing trend, and by using Sonify, businesses can create customized audio branding that will stand out.
Impactful sound design
Sound design is a key way to set the tone and create a mood for applications and devices. With Sonify, businesses can replace mundane sound effects with sounds that create emotion, making users more engaged and invested in the experience.
Sound design can be especially important in games and media, where it helps to create a unique identity for the product and leaves an impression on the user long after the interaction has ended.
FAQ
What is Sonify's main focus?
Sonify's main focus is on designing and developing audio-first solutions for human-computer interaction. Their work combines various elements of sound design, data sonification, interaction design, virtual reality/augmented reality, AI, and voice to create engaging and impactful experiences for users.
What is data sonification?
Data sonification is the process of translating data into sound or music. This allows for an additional layer of understanding and accessibility, especially for individuals who are visually impaired. Sonify combines this technology with other elements to create innovative and impactful solutions.
What sets Sonify apart from other technology companies?
Sonify is an audio-first company that believes in the power of sound to enhance understanding and provide accessibility. Their commitment to creating products that are inclusive and accessible for all users demonstrates their dedication to empathy and positive societal impact. Additionally, their focus on combining multiple technologies, such as data sonification and virtual reality, sets them apart as a prominent player in the industry.
What type of support does Sonify offer?
Sonify offers 24/7 support and direct-dial access to fully trained experts who can remediate issues remotely and dispatch on-site support. They have 70+ highly skilled technicians with an average tenure of 9 years, and provide multilingual support with U.S.-based technical operators. Nationwide support is also available.
Who are the co-founders and the CTO of Sonify?
The co-founders of Sonify are Hugh McGrory and Debra McGrory. Hugh, who leads creative development, is an artist whose work has evolved from film and photography to virtual reality and artificial intelligence.
Debra, an entrepreneur, educator, and speaker, has a deep understanding of complex data projects and communication concepts to technical and non-technical audiences via traditional and innovative approaches. Cristian Vogel is the Chief Technology Officer, musician, and sound innovator who aligns with the Sonify team to help push the boundaries of sound and data applications.
Alternatives
If you're looking for alternatives to Sonify's audio-first products and data-driven solutions, there are a variety of options available in the AI space.
AI Music Tools
If you're interested in AI tools specific to music, look no further than Amper Music, AIVA, or Jukedeck. Amper Music offers an AI-powered music composition platform that allows users to create unique, royalty-free music in minutes.
AIVA uses deep learning algorithms to create original, high-quality music pieces tailored to your specific needs. Jukedeck's AI music creation platform lets users create custom tracks for their projects.
AI Text-to-Speech Tools
For text-to-speech tools that utilize AI, consider NaturalReader, Amazon Polly, or Google Cloud Text-to-Speech. NaturalReader uses AI to create natural-sounding voices for use in various applications. Amazon Polly is a text-to-speech service that uses advanced deep learning technologies to synthesize speech that sounds like a human voice.
Google Cloud Text-to-Speech is a powerful API that uses deep learning models to synthesize natural-sounding speech in over 180 voices across 30+ languages and variants.
AI Video Generator Tools
When it comes to AI-generated video, options such as Lumen5, Wibbitz, and Vyond stand out. Lumen5 allows users to turn their blog posts into videos using AI, while Wibbitz provides an AI-powered video creation platform that can create videos in minutes. Vyond (formerly GoAnimate) is a cloud-based platform that allows businesses to create professional animated videos using drag-and-drop technology and pre-built templates.
