Pencil is a creative AI software company that offers a platform for ecommerce brands to unlock their potential growth by discovering winning ad ideas. The company provides effective advertising strategies that can resonate with their target audience and drive business results.
Pencil's solution offers AI-based analytics and insights that help brands optimize their campaigns and achieve their marketing goals. With Pencil, businesses can easily create and customize multiple landing pages to fit their specific needs and preferences while gaining a competitive advantage and maximizing ROI.
Their team of experienced professionals is passionate about marketing and technology, and is committed to providing top-quality service to their clients.
TLDR
Pencil is a creative AI software company that provides AI-based analytics and insights to help brands optimize their advertising campaigns. The company's platform offers customizable landing pages, efficient ad generation, insightful content analysis, performance comparison, quick insight view, and data-driven suggestions. Pencil offers three subscription plans that are tailored to different business needs-- Starter, Pro, and Enterprise.
Their platform is ideal for businesses that are spending at least $5,000 per month on ads, have robust ad accounts, brand assets, and data to generate winning ad creatives. Pencil offers a 7-day free trial and transparent pricing, allowing users to cancel their subscription anytime.
Overall, Pencil's solution is a time and cost-effective way for brands to generate a variety of ads, improve their ROAS, and develop new angles to pitch their products based on data from over $1B in ad spend.
Company Overview
Pencil is a creative AI software company that provides solutions for ecommerce brands to discover winning ad ideas that can unlock their potential growth. Their platform offers multiple landing pages that can be customized and tailored to fit the specific needs and preferences of their clients.
Their goal is to assist their customers in creating effective advertising strategies that can resonate with their target audience and drive business results. Pencil focuses on providing thorough AI-based analytics and insights that can help brands optimize their campaigns and achieve their marketing goals. Their software is designed to reduce the guesswork and improve the accuracy and effectiveness of advertising efforts.
Pencil is dedicated to staying ahead of the curve in AI technology, and constantly updates and improves their platform to ensure their customers have the most advanced and innovative tools at their disposal. Their team is made up of experienced professionals who are passionate about marketing and technology, and are committed to providing top-quality service to their clients.
Whether you're looking to boost sales, increase brand awareness, or generate leads, Pencil can help you reach your business objectives with their cutting-edge AI software. Their platform is easy to use and offers powerful features that can help you gain a competitive advantage and maximize your ROI.
Features
Multiple Landing Pages
Pencil offers multiple landing pages to fit the needs of different businesses. These pages are customizable and can be tailored to match the brand's aesthetics while providing a seamless user experience for potential customers.
Efficient Ad Generation
Pencil's AI-powered ad generation process takes only a few minutes to produce quality ads for businesses. The advertisements generated help businesses identify which product features or benefits stand out the most, the amount of emphasis required for product or brand marketing, and the kind of images or videos to use.
Insightful Content Analysis
Pencil's ad generation capabilities deliver insightful content analysis by drilling down to every level. It provides insight beyond the surface level, allowing businesses to identify the actual reason behind their ads' performance. Whether it's the angle they're testing, trigger words or specific assets, Pencil lets businesses drill down to every detail to understand their customers' preferences better.
Performance Comparison
Using sophisticated machine learning algorithms, Pencil compares the performance of various ads with similar features to produce average performances against their target's benchmarks. Comparing the performances of ads with similar attributes allows businesses to pinpoint areas of strength and weakness and optimize their ad campaigns accordingly.
Quick Insight View
Pencil delivers a quick view of the impressions behind each insight, allowing businesses to decide the level of attention to offer to various performance insights. This clear view of the source of data helps businesses identify how significant an insight is likely to be in future performance analysis.
Data-Driven Suggestions
Pencil helps businesses make data-driven decisions through insights gathered from previous campaigns. By comparing past data and current campaigns, Pencil provides practical suggestions and recommendations that help businesses optimize their ad campaigns and improve their marketing strategy.
Pricing
Pencil offers three subscription plans: Starter, Pro, and Enterprise, each tailored to different business needs. The Starter plan is priced at $99 per month, and it includes a prediction engine that generates ad creatives predicted to win with AI. With the Starter plan, users can generate unlimited ads with AI, and have access to 50 exports per month, with additional exports available for an extra $10 per export.
The plan also includes one brand, free stock music, images, and video, predictions, insights, and benchmarks, sharing, commenting, and approvals, direct channel integrations, as well as chat support.
The Pro plan, priced at $249 per month, is designed for brands and agencies that need ad creatives generated by a shared creative strategist. It includes everything in the Starter plan, as well as a shared creative strategist who generates ads with a brief provided by the user. The plan includes 100 exports per month, with additional exports available for $10 per export, and one brand.
The Enterprise plan is customized for businesses requiring unlimited ad creatives from a dedicated creative strategist. The plan includes everything in the Pro plan, as well as a dedicated creative strategist who generates ads with a brief provided by the user. Pencil offers custom pricing for multiple brands for the Enterprise plan, making it the ideal solution for large-scale businesses.
The plan enables users to export unlimited ads, and also includes bank transfers and payment terms.
Pencil requires robust ad accounts, brand assets, and data to generate winning ad creatives, making it most effective for businesses that have already built a strong brand, an asset library, and are spending at least $5,000 per month on ads. Each plan provides access to different features, and you can try the Starter plan for free with a 7-day trial. Pencil's pricing is transparent, and users can cancel their subscription anytime, with charges stopping at the end of the billing period.
Unused ad quotas can be rolled over indefinitely, and users can add more brand workspaces at the standard rate.
FAQ
What is Pencil's AI tool?
Pencil's AI tool is a platform that helps brands generate ads using Artificial Intelligence. The tool generates ad creatives for brands with its copywriting, editing videos, choosing templates and suggesting finished ads. It is an easy and affordable way for brands to produce multiple types of ads quickly and efficiently.
How does Pencil's AI tool work?
Pencil's AI tool uses machine learning to assist brands in generating a variety of ads quickly and affordably. All you have to do is input your branding guides and assets, select a topic for the ad, and Pencil's AI tool will generate ad copy and create finished ad ideas in as little as one minute. The tool finds key moments within your existing video and UGC assets, creating finished ads efficiently and effectively.
What kind of ads can be generated with Pencil's AI tool?
Pencil's AI tool can generate a variety of ads including images, videos, and GIFs efficiently and affordably. The tool can create ads for Facebook, Instagram, Snapchat, and other social media platforms. You can choose the type of ad you want to generate based on your business goals.
What are the benefits of using Pencil's AI tool for ads?
There are several benefits to using Pencil's AI tool for generating ads. Firstly, it saves time and money for brands by generating ad creatives in as little as one minute, compared to the traditional ways of making ads.
Pencil's AI tool also improves the return on ad spend (ROAS) with over 1000 campaigns, statistics show that the average ROAS improves by 122%. This allows brands to test and learn which creative elements improve their results. Lastly, Pencil proposes entirely new angles to pitch your products based on data from over $1B in ad spend, developing your advertising ideas further.
What sets Pencil's AI tool apart from other AI tools?
Pencil's AI tool stands out from other AI tools due to its ability to generate a variety of ads quickly and cost-effectively. The tool offers end-to-end ad production with its copywriting, editing videos, choosing templates and proposing finished ads.
Pencil's AI tool also stands out from other AI tools because it proposes entirely new angles to pitch your products based on data from over $1B in ad spend. This feature is essential to improve your performance and results from your ad spend.
