Latitude is a company that specializes in collaborative data exploration tools, offering a next-gen platform that is simple and intuitive to use, empowering both data practitioners and consumers to explore and share data insights easily. With a close-knit team of experts and a relentless focus on product quality, Latitude's AI-powered platform provides vast integrations and customization services to meet the specific data analytics requirements of your organization. Latitude doesn't compromise on quality or speed, ensuring that any product they bring to the market is simple, delightful, and valuable.
TLDR
Latitude delivers collaborative data exploration tools that cater to both data practitioners and consumers. Their platform features built-in charting capabilities, custom AI shortcuts, SQL automation, and an AI assistant to speed up data analysis. Latitude integrates seamlessly with popular tools like Slack, Salesforce, and Google.
Their pricing options range from free to custom enterprise pricing with high-level data security protocols in place. Latitude's AI-powered technology enabled even users without technical expertise to access relevant insights.
Company Overview
Latitude is a company that is transforming the way organizations explore, share, and learn from their data. They believe that working with data is one of the most empowering skills for any knowledge worker but unfortunately, only a few can comprehend, let alone work with it. They are changing this by bringing down the barriers that separate data practitioners from data consumers with the aim of making collaboration the core of their next-gen tool.
The company comprises a close-knit team of experts with vast experience in building products in different companies, including Factorial, Shopify, Verse, and Redbooth. They operate based on principles that help them deliver high-quality products to their customers consistently across teams and disciplines. These principles include never compromising on quality, acting with ownership and autonomy, maintaining a relentless focus on products, defaulting to transparency, and putting the team before the family.
Latitude is committed to producing high-quality products and experiences that solve problems in a simple, delightful way. They prioritize quality over speed and scope, meaning that they never compromise on quality to achieve speed or scope. They believe that if a product they intend to bring to the market doesn't solve a problem or isn't delightful to use and simple, it's not worth their customers' time, and they won't ship it.
If you want to discover the potential of collaborative data exploration or are looking for a next-gen tool that caters to both data practitioners and consumers, Latitude is the right company to partner with.
Features
Data Exploration
Join, Group, and Transform Data
Latitude allows users to join, group, and transform their data from multiple sources with ease. This feature enables users to explore their data without any technical experience to formulate new insights for data-driven decision-making. Explorations can be conducted collaboratively as well, allowing teams to share data and insights efficiently.
Visualize Data
Latitude enables users to visualize their data easily by offering built-in charting functionality. Using these charts, teams can identify hidden trends and relationships that would have been lost in the numbers. Visualizations are highly customizable and can be tailored to fit the user's specific needs; they can be easily shared within the team or externally to stakeholders to present insights.
Get Insights
Latitude users can generate insights from their data with ease. The platform provides recommendations and suggestions based on trends, patterns, and anomalies within the data. Users are also presented with interactive dashboards to track critical metrics and KPIs, helping them to visualize the health of campaigns, identify trends, and build reports.
Collaboration
Team Collaboration and Real-time Sharing
Latitude offers team collaboration functionality, allowing users to invite colleagues or clients to work with them on projects in real-time. This feature enhances communication, making it easier to share insights and reports about specific datasets between team members. Collaboration also makes it easier to ensure that each team member is working on the same page, reducing conflicting analysis and streamlining the data exploration process.
AI Assistant
Latitude offers an AI assistant designed to help users work with data even faster. The assistant offers recommendations based on potential analysis, allowing users to gain insights into their data much more swiftly if they are stuck. The assistant also helps users optimize their approach to data analysis, providing suggestions on how to make more meaningful connections within their data stack and promoting best practices in data cleaning and management.
Efficiency
SQL Automation
Latitude enables users to write SQL queries with ease using a simple visual interface that requires no code. This feature is beneficial for those who do not have SQL experience, making it easier to work with data. This feature also provides SQL novices with an opportunity to verify the accuracy of their syntax, increasing their confidence in their findings.
AI Shortcuts
Latitude offers built-in AI shortcuts to help users move through their data at the speed of light. These shortcuts are designed to improve productivity by streamlining data exploration workflows. By using AI shortcuts, Latitude users can save time and increase efficiency when navigating through complex datasets of all sizes.
Ease of Use
No Data Stack Needed
Latitude is perfect for users who do not have a data stack but need help to answer questions with hard data. It enables users to connect to a range of data sources and explore it immediately, without needing any experience in data processing or analysis. The platform is incredibly user-friendly, allowing users to start exploring data without any training or prior experience.
User-Friendly Interface
The user interface of Latitude is intuitive, making it easy to explore and work with your data efficiently. The UI is designed to be user-friendly and streamlines the process of accessing data analysis tools, allowing users to narrow down analysis and focus only on the relevant data. The platform is also customizable, allowing users to adjust and personalize their experience to fit their needs exactly.
Fast
Fast Data Visualization
Latitude is known for its lightning-fast data visualization functionality. This feature is capable of processing and rendering visualizations in real-time, meaning users can see changes in the data almost instantly. It's great for keeping track of KPIs or highlighting any shifts in trends or metrics that may have an impact on current or future strategies.
Fast Data Transformation
Latitude allows users to transform and group data at lightning fast speeds. This feature reduces the need for dedicated data engineers or IT developers, as users can do this themselves in a few clicks. This feature is especially useful when working with datasets that need to be cleaned, prepared, and transformed into a more digestible format for data analysis or visualization.
Integrations
Latitude offers a range of integrations that can enhance its functionality and allow businesses to leverage a variety of other tools they may already be using. Below is a list of current Latitude integrations in 2023.
Clockify
Clockify is a time tracking tool that businesses can integrate with Latitude. By doing so, they can more accurately track the time spent on projects and manage their teams more efficiently.
BambooHR
Latitude's integration with human resources software BambooHR provides businesses with a streamlined solution for tracking employee data and automating HR workflows. Users can manage employee information and access detailed reports from within Latitude.
Twilio SendGrid and Twilio
Latitude's integrations with Twilio SendGrid and Twilio allow businesses to easily send automated SMS and email notifications from within the platform, streamlining communication with their customers.
Pipedrive
Latitude's integration with Pipedrive CRM provides businesses with a seamless way to manage their sales pipeline and track customer interactions. Users can access sales data within Latitude, without needing to navigate between different systems.
NetSuite
NetSuite is an ERP system that can be integrated with Latitude, allowing businesses to manage their accounting, inventory, and customer data more effectively. Users can view financial data and access reports from within Latitude.
Stripe and Chargebee
Latitude's integrations with Stripe and Chargebee allow businesses to accept online payments and set up recurring billing, all from within the platform. This helps to simplify the payment process for businesses and customers alike.
Zendesk
Latitude's integration with Zendesk provides businesses with a comprehensive platform for managing customer support tickets. Users can quickly view and respond to support requests from within Latitude.
Salesforce
Latitude's integration with Salesforce CRM allows businesses to manage customer data, track leads, and measure sales performance within the platform. This integration provides businesses with a complete view of their customer journey.
Mailchimp
Mailchimp is an email marketing platform that can be integrated with Latitude, allowing businesses to create and send email campaigns directly from the platform. Users can view campaign data and track their email marketing performance from within Latitude.
Latitude offers a variety of integrations with Google tools, including Google Drive and Google Calendar. Businesses can access their files and schedule appointments directly from within the platform.
Docker
Docker is a container platform that businesses can integrate with Latitude, allowing them to deploy and manage their applications more efficiently. Users can view and manage their Docker containers directly within Latitude.
Slack
Latitude's integration with Slack provides businesses with a platform for real-time messaging and collaboration. Users can view and respond to Slack messages from within Latitude.
HubSpot
HubSpot is a marketing automation platform that can be integrated with Latitude, allowing businesses to create and track marketing campaigns directly from the platform. Users can view marketing data and track lead performance from within Latitude.
Zoho CRM
Latitude's integration with Zoho CRM provides businesses with a comprehensive solution for managing customer interactions and tracking sales performance. Users can access customer data and view reports directly within Latitude.
Asana
Asana is a project management tool that businesses can integrate with Latitude, providing them with a way to manage tasks, projects and teams in one place. Users can access project data and track progress from within Latitude.
Microsoft
Latitude offers a range of integrations with Microsoft tools, including Microsoft Outlook, Microsoft Teams, and Microsoft Dynamics. By integrating with Latitude, businesses can streamline their workflows and access all their Microsoft data in one place.
Pricing
Latitude offers a variety of pricing options to fit the needs of different teams. The free plan is a great way to start exploring data with your team, allowing unlimited rows, one data source, up to 100 blocks, unlimited seats, shared dashboards, and community support. If you're looking for more collaboration features, the Starter plan may be a better fit.
This plan is priced at $179 per month, billed annually, and includes up to 1M rows, unlimited data sources, unlimited blocks, unlimited seats, shared dashboards, and email support.
The Standard plan is ideal for teams with growing datasets and is priced at $349 per month, billed annually. This plan includes up to 10M rows, unlimited data sources, unlimited blocks, unlimited seats, shared dashboards, and email support. For fast-growing teams with even larger datasets, Latitude offers the Scale plan priced at $899 per month, billed annually.
This plan includes up to 100M rows, unlimited data sources, unlimited blocks, unlimited seats, shared dashboards, export data, and custom support.
If you need even more flexibility, Latitude's Enterprise plan is available, offering unlimited rows, single sign-on, and custom pricing. The pricing for this plan is based on your specific needs and requirements, so you'll need to contact Latitude for more information.
It's important to note that Latitude defines a "block" as a single chart, table, or visualization included in a dashboard. Meanwhile, a "row" refers to a single row of data in a data source. Latitude currently supports a wide variety of data sources, including Google Sheets, SQL databases, CSV files, and more.
While the free plan offers unlimited rows, there are limits to the number of blocks and features included. Additionally, credit card information is not required to sign up for the free plan. If you exceed the block limit, you will need to upgrade to a paid plan to continue using Latitude.
Similarly, if you go over the row limit of your paid plan, Latitude will work with you to upgrade to a plan that better fits your needs.
Finally, Latitude takes data security seriously and implements a variety of measures to keep your data safe. Your data is encrypted in transit and at rest, and access to data is controlled by role-based permissions. Additionally, Latitude offers a variety of resources and support options to help you get the most out of your data exploration and collaboration experience.
FAQ
What is Latitude, and how can it benefit my organization?
Latitude is a company that builds next-gen tools for collaborative data exploration, enabling data practitioners and consumers to explore and share data insights more easily. By partnering with Latitude, organizations can enhance their data analysis capability, facilitate easy data sharing, and get better insights to drive their business forward. Latitude's tools can help organizations remove data silos, enhance data-driven decision-making, and empower data consumers, regardless of their technical expertise.
What are the core principles of Latitude, and how do they impact their products and customer experience?
Latitude operates based on core principles that guide their product development and customer experience. These principles include never compromising on quality, prioritizing transparency, acting with autonomy and ownership, maintaining a relentless focus on products, and valuing the team over the family.
These principles underpin Latitude's commitment to producing high-quality products and experiences that solve problems in a simple, delightful way. Their focus on quality over speed or scope ensures that their customers receive the best possible product and experience when partnering with them.
What sets Latitude's next-gen tool apart from other data exploration tools on the market?
Latitude's next-gen tool is designed specifically to facilitate collaborative data exploration. It provides a simple and intuitive user-interface that caters to both data practitioners and consumers, making data sharing and exploration much easier. Latitude's tool also utilizes state-of-the-art AI technology, including natural language processing and machine learning, to enable easy access to data insights.
This AI-powered technology also constantly improves the tool's functionality and ensures that users' data insights are always relevant and up-to-date.
Can I customize Latitude's tools according to my organization's specific data analysis needs?
Yes. Latitude's team understands that different organizations have varying data analysis requirements.
Therefore, they offer customization services to ensure that your organization gets the most out of their tools. They can customize their tools to meet your organization's specific data analytics needs, including integrating with your existing data analytics infrastructure, automating customized workflows, and generating personalized data reports.
This ensures optimal workflow efficiency, increased productivity and facilitates better decision-making.
How can I leverage Latitude's AI technology to facilitate better data analysis, and what level of technical expertise is required?
Latitude's AI technology facilitates easy access to data insights regardless of the level of technical expertise of the user. The tool utilizes natural language processing and machine learning algorithms to enable both data practitioners and consumers to explore and share data insights easily. By providing an intuitive user interface, Latitude's tool ensures that users can leverage their AI technology to get the most out of their data without requiring extensive training or technical expertise.
This makes Latitude's tool accessible for all knowledge workers within your organization.
