Lately AI is a unique software automation and artificial intelligence company that pairs humans with AI to create an ultimate content creation experience. Founded by a former rock 'n roll DJ and marketing agency owner, Kate Bradley Chernis, the company offers businesses an innovative way of creating marketing content.
The AI-powered software helps businesses to create custom writing models based on the interests and needs of their target audiences. The software generates several social media posts drawing from the long-form content that has been provided, which are then tested for effectiveness.
This functionality allows businesses to rapidly and efficiently create high-quality, engaging social media posts without spending hours of time.
Lately AI values collaboration and authenticity and presents itself as an extension of their customer's marketing team. The software company offers excellent individualized service and fosters organic relationships with customers, where they are viewed as humans rather than AI-powered software. Innovation and growth are at the heart of Lately AI's mission.
The tool is proven to help businesses to streamline their social media marketing efforts, making content creation seamless and engaging for any target audience.
TLDR
Lately AI offers a unique approach, combining human input with artificial intelligence to create high-quality marketing content quickly and efficiently. By using AI to generate social media posts based on long-form content provided by businesses, Lately AI saves valuable time and provides businesses with an extensive range of powerful tools. Lately AI's unique writing model focuses on the audience's interests and needs to generate dozens or even hundreds of quotes from each uploaded piece of media, ensuring high performance.
The tool offers fully customizable content, centralized platforms, and a range of pricing plans that provide businesses of all sizes the opportunity to engage their target audiences with ease.
Company Overview
Lately AI is a software automation and artificial intelligence company that offers a unique way of creating marketing content. Founded by Kate Bradley Chernis, a former rock 'n roll DJ and marketing agency owner, Lately AI brings a fresh approach to the world of content creation, creating a partnership between humans and AI for the ultimate content creation experience.
With its AI-powered software, Lately AI helps businesses create custom writing models based on the interest and needs of their target audience. The software then automatically generates several social media posts, drawing from the long-form content that has been provided, which is then tested for effectiveness. This functionality allows businesses to quickly and easily create a plethora of high-quality and engaging social media posts without putting in hours of work.
At Lately AI, they prioritize a culture of collaboration and authenticity, both internally and externally. The team views themselves as part of their customers' marketing team, prioritizing relatability and listening, so they can provide individualized service. They are available and approachable, wanting to foster an organic relationship with their customers, where they are viewed as humans rather than AI-powered software.
Moreover, Lately prides itself on their authenticity, creating an environment of honesty, dialogue, and problem-solving. With a focus on feedback and efficient solutions, their emphasis on collaboration allows them to maintain a strong community feel. They continuously work with clients to create and produce unique and high-quality marketing content that their target audience wants to engage with.
Through their unique approach of pairing humans with artificial intelligence, Lately AI is providing a new type of content creation experience. They aim to continue growing and innovating in this field, and it is easy to see why businesses can trust this AI-powered software. Lately AI is an excellent tool for any business looking to expand and create engaging content for their audience with ease.
Features
Social Media Content Generation
Customized Social Media Posts
Lately's AI generates customized social media posts at scale, which can be tailored to the user's specific target audience. This feature allows users to upload various forms of media such as long-form content files, audio, and video. The AI then automatically transcribes this content to generate dozens or even hundreds of quotes from each piece of media, ensuring high levels of engagement.
Writing Model Based on Analyzed Data
Lately studies what words and phrases resonate most with a user's target audience by analyzing their social media channels. From this data, the AI builds a writing model that can be applied to each piece of long-form content to create tailored social media posts that resonate with the user's audience.
Editable Social Media Posts
Users have the opportunity to edit and enhance each auto-generated quote to ensure messaging is on point across all social media channels. In the case of video files, the AI matches each quote with the corresponding video clip of the speaker voicing the text, increasing the impact of the social media posts.
Social Media Management
Centralized Platform
With Lately, users can manage all social media content, across multiple brands, products, regions, franchises, and users from one centralized platform. This feature eliminates the need to switch between multiple platforms and enables businesses to handle social media activities seamlessly.
Scheduling & Analytics features
Lately's platform provides businesses with tools to schedule and post social media content automatically. The platform also delivers analytics for each post, noting their performance based on audience engagement. These analytics enable businesses to refine their AI writing model to create even better content that resonates well with their audience.
Enterprise-wide Syndication
Lately's enterprise feature enables businesses to scale their social media presence across sales teams, executives, and employees, ensuring messaging is on point as they reach a wider audience. This feature helps businesses ensure that their content is shared consistently regardless of the number of people involved, improving brand reputation and social reach.
AI Learning Capabilities
Constantly Learning from User's Social Media Posts
Lately's AI is continuously learning from a user's past social media posts and building a writing model that can automatically generate tailored social media posts that resonate with their audience accurately.This feature enables businesses to keep up with changes in their audience's preferences, ensuring they keep delivering content that provides high levels of audience engagement
AI Writing Model Improvement
The platform provides users with AI-powered insights on how to improve their writing model to create better social media content. By analyzing the past social media posts, Lately's platform creates a writing model that records what was most engaging for customers. As a result, users can continually improve their content's impact and keep up with trends in their audience's preferences.
Fast Preparation and Approvals
Lately's AI also accelerates the preparation, approvals, and scheduling steps required to publish significant proportions of social media posts across various social media channels. This feature saves valuable time that businesses can put towards other processes, increasing efficiency.
Pricing
Lately AI offers different plans and pricing depending on your needs. For individuals, Lately AI offers the Startly plan, which costs $39 per month. This plan includes AI-powered slicing of long-form content into dozens of high-performing social posts, original content creation, and scheduling and publishing directly to Twitter, Facebook, Instagram, and LinkedIn.
For enterprise businesses and agencies, Lately AI offers three plans: Litely, Professionally, and Enterprisely. The Litely plan starts at $199 per month and includes all the features of the Startly plan, as well as scheduling and publishing to all four platforms and the ability to upload your own text, video, and audio content. The Professionally plan starts at $599 per month and includes everything in the Litely plan, plus advanced team management, custom reporting, and integrations with Hootsuite, Hubspot Marketing Hub, and more.
The Enterprisely plan is Lately AI's most comprehensive plan, starting at $999 per month. This includes everything in the Professionally plan, plus unlimited user accounts, custom onboarding and training, integrations with UpContent, Grammarly, and Bitly, and the ability to syndicate AI-generated content to unlimited employee or brand accounts. Annual contract deals are available for this plan, and you can request a call with a Lately AI advocate to learn more.
Overall, Lately AI offers affordable plans for individuals and businesses of all sizes. With powerful AI technology that creates tailored social posts and integrates with popular marketing platforms, Lately AI is a tool loved by humans and powered by AI. Whether you're an individual content creator or a large enterprise, Lately AI has a plan that can help you streamline your social media marketing efforts and engage your target audience.
FAQ
What is Lately AI, and how does it work?
Lately AI is an AI-powered software automation company that aims to make social media content creation more manageable for businesses. The software uses AI to generate social media posts based on long-form content provided by the business.
The generated posts are then tested to ensure effectiveness, and any tweaks can be made to improve them further. By automating the social media content creation process, businesses can create engaging content in less time while reaching a broader audience.
What type of content can Lately AI create?
Lately AI uses long-form content, such as blog posts, transcripts, and podcasts, to generate social media posts. The software analyzes the content to determine the most engaging and relevant sections, automatically creating several social media posts. Businesses can generate posts for multiple social media platforms, such as Facebook, Twitter, and LinkedIn, making it easier to reach their target audience.
How customizable is the content Lately AI generates?
While the content generated by Lately AI is based on the long-form content provided by the business, the software allows for further customization. For example, businesses can tweak the posts to include specific keywords, hashtags, or call-to-actions. Additionally, businesses can add any personalized messaging they'd like to each post, ensuring their brand's voice is maintained, making them as unique as they want.
What level of support does Lately AI provide to its customers?
Lately AI values its culture of collaboration and authenticity, making its team available and approachable to its customers. The team sees themselves as an extension of their customers' marketing teams, prioritizing relatability and listening to provide individualized service. Moreover, their focus on feedback and efficient solutions means they remain open to working with clients to create and produce unique and high-quality marketing content that their audience wants to engage with.
How does Lately AI's pricing work?
Lately AI offers several pricing options, starting at $99 per month, depending on the business's needs. Businesses can choose monthly or annual plans, and some include additional features such as custom writing models, branding colors and fonts, and team collaboration tools.
Regardless of the plan chosen, businesses get access to the full suite of Lately AI's features, ensuring a consistent and high-quality social media presence. To learn more about the pricing options, visit their website or contact their sales team for a personalized quote.
