Klaviyo SMS Assistant is an AI-powered tool developed by Klaviyo to help marketers automate the process of SMS campaign copywriting, compliance management, and delivery optimization. The platform unifies all customer data and channels in one place, empowering brands to create personalized SMS campaigns that stand out in customers' inboxes. With over 240 built-in integrations, Klaviyo SMS Assistant is easy to use and provides reporting and analytics tools to track customer engagement and revenue attribution.
TLDR
Klaviyo SMS Assistant is an AI-powered platform that helps marketers automate SMS campaign copywriting, compliance management, and delivery optimization. The platform offers personalized SMS campaigns that stand out in customers' inboxes and unifies all customer data in one place. With over 240 built-in integrations and reporting and analytics tools, Klaviyo SMS Assistant is easy to use and offers a complete solution for SMS marketing.
Company Overview
Klaviyo SMS Assistant is an email and SMS marketing platform that allows brands to unify all customer data and channels in one place. Founded in 2012 by Andrew Bialecki and Ed Hallen, the company saw a pattern of companies having loads of data but not being able to answer basic questions about their customers or use that data to drive revenue through personalized marketing. So they built a tech platform that unites data, analytics, and marketing, and today over 100,000 of the world’s most notable brands use Klaviyo's products.
The company aims to provide tools and playbooks for any creator to have more control and ownership of their products and services. Whether businesses create products, services, or content, Klaviyo believes that the best products and creations should win. With Klaviyo, brands can personalize their marketing campaigns to stand out in customers' inboxes and reach them where they are.
The platform offers features that allow them to discover new growth strategies, industry news, and education, such as how-to’s for getting started and growth, resources, courses, and certifications, and strategies for today’s challenges.
Klaviyo's platform delivers unprecedented speed and time to value, and is built to be intuitive and easy to use so that every brand, regardless of size and expertise, can connect with their valued customers to grow more profitably and sustainably on their own terms. The company has expanded over the years, opening offices in Boston, London, and Sydney. Klaviyo (clay-vee-oh) is inspired by the Spanish word "clavija" for mountaineering pins, or pitons, which support climbers as they ascend and catch them if they fall.
The company likens its customers to mountaineers and aims to support and accelerate their climb to the summit.
Features
AI-Powered Copywriting
Automated Text Campaigns with Customized Content
The Klaviyo SMS Assistant uses artificial intelligence to generate and personalize text message content for marketing campaigns. Its AI-powered copywriting automates the most time-consuming and challenging aspect of the creative process for text campaigns, allowing users to streamline the process of writing SMS campaign copy. With its customized content, users can create personalized campaigns designed to capture customer attention, drive engagement, and increase conversions.
Compliance with Mobile Carrier Regulations
The SMS Assistant is specially trained to be compliant with mobile carrier regulations and to avoid sending any forbidden SMS content. This ensures that all text messages comply with the standards set by mobile carriers, minimizing the risk of messages being blocked or rejected due to non-compliance.
Real-time Validation and Live Preview System
The SMS Assistant features a brand new live preview system, providing users with validation on how their messages will be received in real-time. This supports the most complex SMS scenarios and ensures that users can accurately preview the final version of their message before publishing.
Unified Marketing Platform
Integration of Customer Data and Channels
Klaviyo's unified marketing platform allows brands to unify all customer data and channels in one place. This includes data from various channels like email, SMS, social media and more, making it easy for businesses to keep track of customer interactions and history in a single dashboard.
This eliminates the need to switch between different platforms, providing a seamless user experience, and ensures that all data is used to create more effective and personal marketing campaigns.
Personalized Marketing Campaigns and Growth Strategies
Klaviyo's platform provides features that allow businesses to discover new growth strategies and personalization techniques. It provides industry news and education such as how-to's for getting started and growth, resources, courses, certifications, and strategies for today's challenges.
These tools and playbooks help brands achieve more control and ownership of their products and services by providing support for management and marketing efforts alike.
Speed and Intuitive Functionality
Klaviyo's platform delivers unprecedented speed and time to value, signifying its built-in efficiency. Designed to be intuitive and easy to use, every brand, regardless of size and expertise, can connect with their audience to grow more profitably and sustainably on their own terms. By eliminating guesswork and providing actionable insights, Klaviyo provides businesses with the tools they need to achieve success without compromising on user experience.
SMS Campaign Management
Customizable Campaigns
Klaviyo's SMS assistant provides businesses with customizable SMS campaigns that can be tailored to time zones, geographical locations, customer behaviors, and preferences. This customization ensures that businesses can drive customer engagement with relevant, targeted messaging that is aligned with their individual preferences.
Compliance Management and Delivery Optimization
The Klaviyo SMS Assistant is trained to be compliant with mobile carrier regulations to avoid sending any forbidden SMS content that could result in the message not being delivered. The platform provides detailed compliance management to help users build and send campaigns that comply with regulations. Additionally, Klaviyo provides optimization tools for SMS delivery, ensuring that users achieve the highest possible deliverability rate.
Reporting and Analytics
Through Klaviyo's reporting and analytics, businesses can track and analyze customer engagement through SMS, including delivery success rate, open rate, click-through rate, and revenue attributed to SMS campaigns. This data helps businesses better understand their customers' behavior, which can be used to enhance engagement levels and drive more conversions.
Customer Support
24/7 Customer Support
Klaviyo provides 24/7 customer support via live chat, email, and phone to ensure users receive quick and effective support for their queries. This support is provided by experts in Klaviyo technology and marketing, ensuring that users have the assistance they need to address any technical issues they may encounter.
Knowledge Base and Community
Klaviyo offers a knowledge base and community to help businesses become self-sufficient in managing their marketing campaigns. The knowledge base provides access to a wide range of articles, tutorials, and videos to help users learn how to leverage Klaviyo's full potential. Additionally, with an active community of businesses using Klaviyo's platform, users can gain invaluable insights and advice on how to manage their marketing campaigns effectively.
Training and Certification
Klaviyo provides in-depth training and certification for users interested in becoming experts in the platform's functionality. These training sessions are designed to cover all aspects of the platform, ensuring that users can get the most out of their subscription. Also, the certification provides businesses and marketers with proof of their proficiency in using Klaviyo to design, execute, and analyze their marketing campaigns.
Integrations
Klaviyo SMS Assistant is designed to help retail marketing teams integrate SMS into their full tech stack, saving them time and driving more revenue. With Klaviyo's email marketing technology, form builder, and CDP, brands can now coordinate SMS alongside other channels for a holistic messaging experience that benefits the customer.
The platform has over 240 built-in integrations that FAQ What is Klaviyo SMS Assistant? Klaviyo SMS Assistant is an AI-powered tool developed by Klaviyo to automate the process of writing SMS campaign copy for marketers.
It allows users to choose an auto-generated SMS message that is customized based on their brand and message goals or use them as inspiration when they draft their own messages. The SMS Assistant is also trained to be compliant with mobile carrier regulations and avoid sending any forbidden SMS content. Klaviyo SMS Assistant empowers brands to unify all customer data and channels in one place, personalize their marketing campaigns to stand out in customers' inboxes, and reach them where they are.
What is SMS Marketing? SMS Marketing is the act of a business sending a text message campaign, promotions, news, updates, and more to customers who have opted-in.
It's a valuable marketing channel used by more and more businesses, as text messages are opened at high rates and considered one of the most effective ways of communication, especially with the younger demographic. Klaviyo SMS Assistant is focused on AI-powered SMS marketing, ensuring personalized messages and compliance with regulations.
How does Klaviyo's SMS Assistant work? Klaviyo's SMS Assistant uses machine learning algorithms to create a tailored set of messages based on the type of campaign (e.g., promotional, transactional) that the user wants to execute. Users only need to provide a few descriptions about their SMS campaign and generate examples of compliant SMS copies in seconds.
The final messages are designed to be personalized and audience-specific, generating better results and customer satisfaction. The tool allows for easy integration with other Klaviyo tools, providing marketers with a unified experience.
What are the benefits of using Klaviyo's SMS Assistant? Klaviyo's SMS Assistant provides marketers with numerous benefits, including: Automating the copywriting process of SMS campaigns and therefore reducing the time and effort required to create successful SMS campaigns. Maintaining compliance with carrier regulations, thus avoiding sending forbidden content to customers.
Providing personalized SMS marketing campaigns that stand out in customers' inboxes and reach them where they are. Empowering brands to unify all customer data and channels in one place, providing a unified customer experience through personalization. Providing integration with other Klaviyo tools, offering a unified marketing experience to brands.
Is Klaviyo SMS Assistant easy to use? Klaviyo SMS Assistant is intuitive and easy to use, which makes it accessible to marketers, regardless of their size or expertise levels. The platform delivers unprecedented speed and time to value, empowering brands to connect with their valued customers to grow more profitably and sustainably on their terms.
Additionally, Klaviyo offers a variety of resources, courses, and certifications that marketers can use to learn how to use Klaviyo SMS Assistant effectively.
