Hubble is an AI-powered user experience tool designed to provide businesses with real-time access to user insights. Traditional user research solutions often fall short, failing to provide businesses with the kind of in-depth feedback they need to make meaningful product development decisions. Hubble solves this problem by enabling businesses to collect feedback from users at any point in the user journey.
The platform is highly customizable, offering businesses a range of survey options and integration opportunities with various technologies. In turn, Hubble empowers product teams with the ability to perform usability and concept tests, making it possible to get insightful feedback from users during ideation and recruit them for user interviews.
With Hubble, businesses can engage with users early in the product development cycle for effective user experience optimization. The platform is designed to be highly affordable, making it accessible to startups and large enterprises alike, and comes with an automated report generation feature, enabling businesses to share insights with stakeholders easily.
TLDR
Hubble is an AI-powered user experience tool designed for businesses to collect feedback from users at any point in the user journey. The tool offers highly customizable survey options and integration opportunities with various technologies.
Hubble is affordable and accessible to startups and large enterprises alike and allows businesses to engage with users early in the product development cycle. With an automated report generation feature, businesses can share insights with stakeholders easily.
Company Overview
Hubble is an AI-powered user experience tool that enables businesses to monitor, measure and enhance their user experience insights by collecting contextual user feedback data at any point in the user journey. The company was founded to solve the problem of real-time user interviews, which are insightful but do not scale well and are a pain to schedule. Traditional user research solutions do not connect businesses with real users and are not fit for gathering contextual user experience data, leading to poor product development decisions.
Hubble provides an engaging in-product component where businesses can reduce internal resources used to collect and summarize user experience insights. The insights collected are monitored continuously over time, and automated reports with key insights are generated, allowing businesses to share them with stakeholders. The tool also enables businesses to engage with users early in the product development cycle to perform usability and concept tests, making it possible to get insightful feedback from users during ideation and recruit them for user interviews.
With Hubble, businesses can access real user insights at any moment of the day. The platform can give businesses any user feedback in just a couple of hours and can flexible scale to accommodate even the largest enterprises. Hubble elevates user experience intelligence to another level by providing real-time monitoring of user experience metrics.
Businesses can generate on-demand reports and send them to stakeholders at any moment, making it feel like having an internal user insights team!
Hubble is not just built for survey data. It allows businesses to recruit participants directly from their product to test designs and prototypes, see usability test results with precision, including screen-level heat maps and user paths. The platform also enables businesses to replay video clips of user testing sessions, elevating their research capabilities through contextual surveys.
This feature enables businesses to collect any type of product feedback, ranging from usability testing, feature satisfaction, concept tests, and many others.
Features
Powerful Contextualization
Targeted Survey Widgets
Hubble offers product teams the ability to launch survey widgets programmatically through three different options. By specifying the target URL, triggering surveys based on clicks or interactions with specific page components, or even using custom code to trigger surveys, survey creators can gain contextual user feedback data that is much more specific than with general page visits.
Contextual Feedback Data
Looking at user analytics data is helpful, but it is difficult to collect contextual feedback data. Hubble solves this issue by allowing product teams to collect feedback from their users at any moment during the user journey. By providing the ability to collect feedback in specific moments, rather than just during general page visits, Hubble allows survey creators to gain a more accurate and precise understanding of their users.
Wide Spectrum of Supported Feedback Data
Qualitative Research Purposes
Hubble is not limited to simple NPS or CSAT collection. The tool can be used for many different qualitative research purposes to better understand users during all stages of product development. Product teams can leverage Hubble for prototype usability tests and recruiting user research participants, ensuring that users are well-integrated into the design process.
Flexible Pricing
Accommodates Companies of All Sizes
Hubble's flexible pricing plan allows companies of all sizes to leverage its powerful research tool at an affordable cost. This is particularly important for earlier stage startups who are looking to gather important feedback from users without breaking the bank. As these startups refine their product-market fit, they can easily scale up their Hubble use accordingly.
User Insights Anywhere, Anytime
Collect Feedback During Any Stage of User Journey
Hubble's versatile tool allows product teams to collect feedback from their users at any moment during the user journey. This ensures that users are engaged and heard during all stages of a product's development. Additionally, Hubble's survey widgets can be launched on any page, regardless of the domain, allowing for easy integration across all user touchpoints.
Customizable and Versatile
Bespoke Survey Creation
Hubble's survey creation tools offer a high level of customization, ensuring that surveys match the look and feel of a product's UI. Additionally, Hubble's survey questions can be tailored to the specific needs of a product, allowing for maximum insight into user behavior and attitudes. Hubble even allows survey creators to integrate custom code into their surveys, giving teams the ability to add advanced functionality when necessary.
Integrations
Hubble is an all-in-one Technology Intelligence Platform that integrates seamlessly with various technologies to provide end-to-end visibility across your entire technology domain. By leveraging data aggregation, Hubble identifies new assets and risks currently flying under the radar of the overall network, thus bringing agentless visibility to your entire tech stack. Here are some of the integrations offered by Hubble:
Cloud Integrations
Hubble integrates with various cloud providers such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, and more. This integration makes it possible to have one view of all cloud assets and risks, and to manage security and compliance posture within a single platform. It helps organizations to secure their cloud assets, preventing threats and vulnerabilities, and achieving compliance with relevant standards and regulations.
Endpoint Integrations
Hubble integrates with various endpoint technologies such as Microsoft Endpoint Manager, Symantec Endpoint Protection, CrowdStrike, and more. With this integration, organizations can visualize and understand the health status of their endpoint devices, as well as the associated risks, vulnerabilities, compliance posture, and more. This integration enables organizations to make informed decisions on how to optimize endpoint management and security programs, reduce risk, and stay compliant.
Identity and Access Management Integrations
Hubble integrates with Identity and Access Management (IAM) technologies such as Azure Active Directory, Okta, Ping Identity, and more. This integration allows organizations to track the user identities and their associated privileges, access behavior, and potential vulnerabilities across their ecosystem. It helps organizations to prevent unauthorized access, detect account anomalies, and maintain compliance with relevant standards and regulations.
On-Premises Integrations
Hubble integrates with various on-premises technologies such as Active Directory, Cisco, VMware, and more. This integration enables organizations to gain visibility and insight into their on-premises infrastructure health and security posture, cross-correlate it with other security data, and take remediation action. This integration also enables the identification of any vulnerabilities in the on-premises environments for effective threat prevention.
Custom Integrations
Hubble's flexible APIs enable custom integrations with other technologies, such as SIEM tools, threat intelligence feeds, and service desk platforms. By integrating with custom technologies, organizations can get comprehensive visibility into their entire technology estate and optimize their security posture based on accurate intelligence.
Pricing
If you're a founder or part of a small startup product team, Hubble has got you covered. Their qualitative user research tool is absolutely free, and no credit card is required. This no-cost option is a great way to get started with Hubble and test their platform so you can see if it aligns with your user research needs.
For larger enterprises, Hubble has a range of paid plans available. Their pricing structure is not provided on their website, so you will need to contact their team for more information.
The lack of transparency in Hubble's pricing can initially be frustrating, but it also signals that they are willing to be flexible to cater to your individual needs. Nonetheless, it would have been helpful to have an idea of the possible costs from the onset.
Their pricing options are likely to be based on the size of your team or business, and the features and tools that you require for your user research platform. As Hubble does not provide a standard pricing model, it is best to get in touch with them directly to find out what pricing options they can offer you.
Hubble's pricing is designed to make it accessible to those just starting with user research and to those who are looking to scale their research efforts. Whether you're a small startup or leading a large enterprise, Hubble's team is dedicated to creating budget-friendly options for your qualitative user research needs.
So, while their pricing structure may not be transparent, Hubble's emphasis on affordability and flexibility make it a great option for businesses of all sizes. Don't hesitate to contact Hubble's team to receive a tailored pricing plan to fit your specific user research requirements.
FAQ
What is Hubble and how does it work?
Hubble is an AI-powered user experience tool that enables businesses to monitor, measure and enhance their user experience insights by collecting contextual user feedback data at any point in the user journey. With Hubble, businesses can access real user insights at any moment of the day. The platform can give businesses any user feedback in just a couple of hours and can flexible scale to accommodate even the largest enterprises.
Hubble provides an engaging in-product component where businesses can reduce internal resources used to collect and summarize user experience insights. The insights collected are monitored continuously over time, and automated reports with key insights are generated, allowing businesses to share them with stakeholders.
The tool also enables businesses to engage with users early in the product development cycle to perform usability and concept tests, making it possible to get insightful feedback from users during ideation and recruit them for user interviews.
What types of feedback can Hubble collect?
Hubble is not just built for survey data. It allows businesses to recruit participants directly from their product to test designs and prototypes, see usability test results with precision, including screen-level heat maps and user paths.
The platform also enables businesses to replay video clips of user testing sessions, elevating their research capabilities through contextual surveys. This feature enables businesses to collect any type of product feedback, ranging from usability testing, feature satisfaction, concept tests, and many others.
How does Hubble minimize internal resources used for user experience insights?
Hubble provides an engaging in-product component where businesses can reduce internal resources used to collect and summarize user experience insights. The insights collected are monitored continuously over time, and automated reports with key insights are generated, allowing businesses to share them with stakeholders.
What kinds of businesses can benefit from using Hubble?
Any business seeking to enhance their user experience insights can benefit from using Hubble. The platform can flexible scale to accommodate even the largest enterprises.
Can Hubble provide real-time monitoring of user experience metrics?
Yes, Hubble elevates user experience intelligence to another level by providing real-time monitoring of user experience metrics. Businesses can generate on-demand reports and send them to stakeholders at any moment, making it feel like having an internal user insights team!
