Adobe Sensei is an AI-enabled tool that assists businesses in enhancing customer experience by providing deep insights, optimizing and scaling experiences, predicting customer behavior, and delivering personalized customer experiences at scale. This tool operates within all of Adobe's products and helps users create and make informed decisions while targeting marketing strategies for better results.
It can also assist in organizing and managing assets for better ROI, delivering on digital documents with smooth experiences, and achieving photorealistic effects. Adobe Sensei has helped many businesses gain significant improvements in their overall performance, making it a versatile and essential tool for businesses of all sizes and industries.
TLDR
Adobe Sensei is an AI-powered tool that helps businesses design and improve customer experiences, operating within all Adobe products. With real-time intelligence and machine learning, it optimizes and scales experiences, predicts customer behavior, and delivers personalized experiences at scale. Sensei assists in organizing and managing assets, delivering smooth digital documents, and achieving photorealistic effects, making it an essential tool for businesses.
It ensures inclusivity, minimizing biases, and amplifies AI innovation in the enterprise by augmenting human thinking. Several successful businesses across industries have leveraged Sensei to gain significant improvements in their overall performance.
Company Overview
Adobe Sensei is an AI-powered tool that helps businesses design and improve customer experiences. By leveraging AI and machine learning technologies, Sensei assists users in creating effortlessly, making informed decisions, and targeting marketing strategies for better results. This tool operates inside all of Adobe's products and tames data to uncover valuable insights.
Sensei's real-time intelligence helps optimize and scale experiences, predict customer behavior based on attributes, differences, and conversion factors, and deliver personalized experiences at scale.
Sensei can help users organize and manage assets for better ROI, engage audiences with custom offers, subject lines, and delivery timing, and achieve amazing photorealistic effects. It also takes the guesswork out of advertising by predicting and forecasting the impact of different budget scenarios, automatically adjusting the budget across targeting criteria, and continuously monitoring campaign performance to optimize ad delivery.
With Sensei, businesses can also deliver on the promise of digital documents with smooth experiences by creating high-quality documents with content intelligence. They can recognize form fields to speed up document creation and quickly convert document images into PDF files. Sensei amplifies users' ability to create and deliver personalized experiences that anticipate what customers want, making it easier for businesses to achieve their goals.
Sensei's AI and machine learning technologies drive real-time decision-making, deepening insights, enhancing creative expression, accelerating tasks and workflows, and making personalized customer experiences a reality. The tool ensures inclusivity and minimizes biases, and it enables AI innovation in the enterprise by accelerating, amplifying, and augmenting human thinking.
Adobe Sensei has helped many businesses achieve success, and some of these success stories have been captured in customer stories. For instance, Sky UK uses Sensei in Adobe Experience Cloud to anticipate customer needs and deliver actionable intelligence, while Swisscom leverages Sensei in Adobe Target and Adobe Experience Manager to create deep levels of customer experience. Dentsu Aegis also uses Sensei in Adobe Stock to quickly produce a wide range of digital content, significantly speeding up workflows.
Features
Real-time Intelligence
Deepening Insights and Enhancing Creative Expression
Adobe Sensei is a powerful tool that provides deep insights by leveraging machine learning technologies in real-time. This feature helps to enhance creative expressions by offering users real-time decision-making capabilities, accelerating tasks and workflows, and driving personalized customer experiences.
Sensei's real-time intelligence starts by taming data to uncover valuable insights, optimizing and scaling experiences, predicting customer behavior, and delivering personalized customer experiences at scale. It eliminates guesswork in advertising by forecasting the impact of different budget scenarios, automatically adjusting the budget across targeting criteria, and continuously monitoring campaign performance to optimize ad delivery.
Minimizing Biases and Promoting Inclusivity
Adobe Sensei ensures inclusivity and minimizes biases, thus enabling AI innovation in the enterprise by augmenting human thinking. This feature drives real-time decision-making, deepens insights, and accelerates tasks and workflows.
It provides users with the ability to create and deliver personalized experiences that anticipate what customers want. Moreover, Sensei comes with inclusive features that empower users to create experiences that everyone can enjoy.
Improved Customer Experiences
Personalized Experience Delivery
Sensei amplifies a user's ability to create and deliver personalized experiences that meet the customers' expectations. It helps businesses achieve their goals by catering to what customers want.
By anticipating customer needs and delivering actionable intelligence, businesses can exceed customer expectations and build the value and customer loyalty essential to creating an experience business. Sensei helps tailor these experiences to create compelling customer journeys, matching the right information to each unique customer, thus increasing customer satisfaction and improving loyalty.
Asset Management
Another excellent feature of Adobe Sensei is its ability to help users organize and manage assets for better ROI. With this feature, businesses can streamline their creative workflows and reduce asset duplication. Sensei creates a more robust and centralized platform for managing creative assets, making collaboration more accessible, improving asset visibility, and minimizing errors.
Digital Document Creation with Content Intelligence
Adobe Sensei helps businesses to deliver on the promise of digital documents with smooth experiences by creating high-quality documents with content intelligence. By recognizing form fields to speed up document creation and quickly converting document images into PDF files, Sensei amplifies a user's ability to create and deliver personalized experiences that anticipate what customers want. This feature makes it easier for businesses to create and disseminate customer-friendly experiences that match their expectations.
Photorealistic Effects and Custom Offers
Photorealistic Effects
Using Adobe Sensei, businesses can achieve amazing photorealistic effects, transforming professional photos into visually stunning images. This feature helps save time and money as it automates manual editing tasks to create high-quality images quickly.
Custom Offers and Subject Lines
Sensei helps businesses engage audiences with custom offers, subject lines, and delivery timing. Users can tailor their marketing messages to speak directly to their audience, delivering content that resonates with their interests and needs. This feature leverages machine learning to build models that analyze customer behavior based on the attributes, differences, and conversion factors that matter most.
Forecast Impact and Optimize Ad Campaigns
Adobe Sensei eliminates guesswork in advertising by predicting and forecasting the impact of different budget scenarios, automatically adjusting the budget across targeting criteria, and continuously monitoring campaign performance to optimize ad delivery. The tool also helps businesses optimize ad campaigns by providing cost metrics for audience acquisition in real-time. Sensei tracks key metrics such as conversion rate, cost per acquisition, bounce rate, and return on ad spend.
Customer Success Stories
Sky UK
Sky UK uses Adobe Sensei in Adobe Experience Cloud to anticipate customer needs and deliver actionable intelligence.
Swisscom
Swisscom leverages Adobe Sensei in Adobe Target and Adobe Experience Manager to create deep levels of customer experience.
Dentsu Aegis
Dentsu Aegis uses Adobe Sensei in Adobe Stock to quickly produce a wide range of digital content, significantly speeding up workflows.
FAQ
What is Adobe Sensei, and how does it work?
Adobe Sensei is an AI-powered tool that leverages machine learning technologies to assist businesses in creating effortlessly, making informed decisions, and targeting marketing strategies for better results. The tool delivers real-time intelligence that helps optimize and scale experiences, predict customer behavior based on attributes, differences, and conversion factors, and deliver personalized experiences at scale. Sensei operates inside all of Adobe's products and taming data to uncover valuable insights.
What are the benefits of using Adobe Sensei?
Sensei offers a range of benefits to businesses, including helping users organize and manage assets for better ROI, engaging audiences with custom offers, subject lines, and delivery timing, and achieving amazing photorealistic effects. It takes the guesswork out of advertising by predicting and forecasting the impact of different budget scenarios, automatically adjusting the budget across targeting criteria, and continuously monitoring campaign performance to optimize ad delivery. With Sensei, businesses can also deliver on the promise of digital documents with smooth experiences by creating high-quality documents with content intelligence.
They can recognize form fields to speed up document creation and quickly convert document images into PDF files. Sensei amplifies users' ability to create and deliver personalized experiences that anticipate what customers want, making it easier for businesses to achieve their goals using the power of AI.
How does Adobe Sensei minimize biases?
Sensei ensures inclusivity and minimizes biases in AI models by leveraging machine learning libraries that are pre-trained on vast and diverse datasets that allow the algorithms to learn and improve functionalities based on user inputs. The tool is designed to benefit everyone by ensuring that the AI models mainly incorporate ethics, fairness, and inclusiveness. This way, it amplifies AI innovation in the enterprise by augmenting human thinking in diverse ways, enabling businesses to stay ahead of the competition.
Which businesses have successfully used Adobe Sensei?
Adobe Sensei has helped many businesses achieve success, and some of these success stories have been captured in customer stories. For instance, Sky UK uses Sensei in Adobe Experience Cloud to anticipate customer needs and deliver actionable intelligence while Swisscom leverages Sensei in Adobe Target and Adobe Experience Manager to create deep levels of customer experience. Dentsu Aegis also uses Sensei in Adobe Stock to quickly produce a wide range of digital content, significantly speeding up workflows.
These examples showcase the versatility of the tool, and how it has helped businesses gain significant improvements in their overall performance.
How is Adobe Sensei integrated into Adobe products?
Sensei operates inside of all Adobe's products and provides insights and recommendations that help users get the most out of Adobe software. The tool uses AI to automate time-consuming tasks such as content tagging, adding captions to videos, and creating retouches. It helps in workflow automation, reducing the time and effort required to complete design and development projects.
Sensei also makes it easier to search for specific media, like photos and videos, by automatically tagging them with relevant keywords. It amplifies users' ability to create and deliver personalized experiences that anticipate what customers want, making it an essential tool for any business.
