Adobe Firefly is a new family of creative generative AI models being integrated into Adobe products that enables creators to ideate, create, and communicate more efficiently. Firefly is different from other AI text-to-image generators due to its intended purpose of supplementing the creative tools Adobe creators already know and love by allowing text-based editing and generation of multiple media types. Firefly offers various features such as Context-Aware Image Generation, Vector, Brush, and Texture Generation, Text-Based Video Editing, Content, Poster, and Banner Generation, and 3D Model Generation to streamline workflows and improve creative processes.
Firefly is part of Adobe's generative AI services that aim to give creators every advantage when producing digital experiences, marketing materials, videos, and more. Adobe is committed to building creative generative AI responsibly, with creators at the center, and has launched the Content Authenticity Initiative (CAI) to ensure transparency surrounding the origins, facts, and creators of digital content.
TLDR
Adobe Firefly is a family of creative generative AI models being integrated into Adobe products to improve creative workflows and provide new ways for creators to ideate, create, and communicate. It offers features such as Context-Aware Image Generation, Vector, Brush, and Texture Generation, Text-Based Video Editing, Content, Poster, and Banner Generation, and 3D Model Generation for various areas such as digital imaging, photography, illustration, artwork, graphic design, video, marketing, social media, and 3D modeling. Firefly allows users to generate extraordinary content using everyday language, streamlining workflows, and unleashing their creativity.
With the mission of building creative generative AI responsibly, Adobe is launching the Content Authenticity Initiative to ensure transparency surrounding the origins, facts, and creators of digital content.
Company Overview
Adobe Firefly is a family of creative generative AI models that are being integrated into Adobe products. It offers new ways for creators to ideate, create, and communicate while significantly improving creative workflows.
The initial focus of Firefly is on image and text effect generation, with future potentials to do much more. The beta version of the first Firefly model enables users to generate extraordinary new content using everyday language. Digital imaging, photography, illustration, artwork, graphic design, video, marketing, social media, and 3D modeling are some of the areas that Firefly plans to explore in the future.
Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. Adobe Firefly is unique because it is more than an AI text-to-image generator. It is intended to supplement the creative tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to 3D, as well as "creative building blocks" like brushes, vectors, textures, and more.
With Firefly, the vision is for creators to use everyday language and other inputs to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more. The aim is to enable creators to bring their ideas into the world precisely as they imagine them.
As part of the Creative Cloud, Adobe Firefly is designed specifically for creative needs, use cases, and workflows. Firefly is developed with the commitment to building creative generative AI responsibly, with creators at the center.
Adobe will continue to work closely with the creative community to build technology that supports and improves the creative process. With generative AI-related copyright infringement concerns, Adobe training its initial Firefly model on Adobe Stock images, openly licensed content, and public domain content where copyright has expired. Firefly creators will also be able to apply "Do Not Train" Content Credentials tags to their work to opt out of including specified pieces of content in generative AI training models.
Adobe Firefly is a powerful tool for creative professionals who want to expand upon their natural creativity and unlock endless possibilities. With its potential capabilities, Firefly has become one of the best AI tools in the market today.
Features
Context-Aware Image Generation
Save time and unleash creativity
With Firefly's context-aware image generation, designers and photographers can add what's in their head to their compositions instantly. The feature provides a simple way to experiment and perfect any concept, enabling users to work more comfortably and unleash their creativity. With this functionality, Firefly streamlines workflows, freeing up more time to experiment and perfect even the most complex design ideas.
Vector, Brush, and Texture Generation
Create custom designs with ease
Imagine generating custom vectors, brushes, and textures from just a few words or even a sketch. With Firefly, users can create editable vector designs, customizable brushes, and unique textures efficiently. The functionality saves time and improves workflows, allowing users to experiment with new design ideas and improve their creative processes.
The tools offered by this feature are already loved by users, and with Firefly, they will become even more accessible with the addition of speech-to-text and other text-based editing functionalities.
Text-Based Video Editing
Instantly change the look and feel of a video
For video editing professionals and enthusiasts, Firefly's text-based video editing feature allows users to change the mood, atmosphere, or even the weather of a video. With this functionality, users can use everyday language prompts to describe the look they desire, and the tool will instantly change the colors and settings of the video accordingly.
The process is faster, more efficient and more accessible, as users needn't rely on traditional editing tools and visual effects. This feature makes even complex video editing more comfortable, more enjoyable, and more accessible for all levels of users, from beginner to professional.
It is also useful for creating videos for social media and promotional campaigns that demand a quick turnaround.
Content, Poster, and Banner Generation
Create unique content, posters, and banners effortlessly
With Firefly, you can create unique posters, banners, social posts, and much more with a simple text prompt. The tool uses Speech-to-Text technology alongside Firefly AI models to create entirely distinct designs, potentially revolutionizing advertising workflows. In the future, it will be possible to upload mood boards to generate fully original, customizable content scaled to fit different publishing formats.
With this feature, businesses and marketing agencies will gain even greater access to effective AI-based marketing tools, streamlining the creative process and freeing up valuable time.
3D Model Generation
Quickly generate 3D models with unique styles and variations
Firefly has the potential to help 3D artists and designers automate at least part of the creative process. The feature can help users turn simple 3D compositions into photorealistic images, and quickly create new styles and variations of 3D objects. The AI-based system can analyze the input text prompts, identify the primary features, then suggest the most relevant models available in real-time.
As a result, the 3D model creation process would become more streamlined, less labor-intensive, and less complex, enabling designers to build more intricate models without significant increases in workload.
Integrations
Adobe Firefly is a family of creative generative AI models designed to come to Adobe products to help creators expand upon their natural creativity. The tool will offer generative AI tools made specifically for creative needs, use cases, and workflows.
Digital Imaging and Photography
Firefly is gearing up to include context-aware image generation that will allow creators to easily experiment and perfect any concept. Imagine being able to add what's in your head to your composition instantly, saving hours of time.
Illustration, Artwork, and Graphic Design
Firefly plans to allow creators to generate custom vectors, brushes, and textures from just a few words or even a sketch. Additionally, the tool will allow you to easily edit what you create using the tools you already know and love.
Video
Firefly will allow creators to change the mood, atmosphere, or even the weather of their videos. Adobe is exploring the potential of text-based video editing, so you can describe what look you want and instantly change the colors and settings to match.
Marketing and Social Media
Get ready to create unique posters, banners, social posts, and more with a simple text prompt. Firefly will allow for the creation of totally original, customizable content, and will even offer the ability to upload a mood board to generate your unique material.
3D Modeling
In the future, Firefly aims to be able to do amazing work with 3D, like turning simple 3D compositions into photorealistic images and quickly creating new styles and variations of 3D objects.
Progressive Controllable Image Synthesist
Progressive controllable image synthesis explores how simple marks – like lines with a stylus – can pair with AI to produce the desired result in just a few brushstrokes.
Customizable Diffusion
With customizable diffusion, the creator can select what images inform the generative AI. This offers more creative control over individual images and a simpler way to apply creative choices across a body of work.
Generative Image Compositing
Combining elements from two or more photos, also known as image compositing, is easy to do but hard to get right. Creators can save time fixing color, shading, perspective, shadows, and more with generative image compositing. With help from AI, a process that used to take many steps is now simple and straightforward.
Firefly will be a natural extension of Adobe’s technology driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them. As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and extensive datasets to produce a specific type of result. With generative AI, anyone can use everyday language and other inputs to produce images, videos, documents, digital experiences, and more.
As part of Adobe's generative AI services, the company has also launched the Sensei GenAI service. It is designed to be integrated natively in Adobe Experience Cloud to power end-to-end marketing workflows and to dramatically improve enterprise productivity and efficiency.
Adobe is committed to developing creative generative AI responsibly, with creators at the center. The company's mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, Adobe will continue to work closely with the creative community to build technology that supports and improves the creative process.
The Content Authenticity Initiative (CAI) is a group of creators, technologists, journalists, and activists leading the global effort to address digital misinformation and content authenticity related to generative AI. Adobe's initiative focuses on building transparency around the origins, facts, and creators of digital content, and supports free, publicly available open-source tools. Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content with the CAI and C2PA.
As part of this effort, content created with Firefly will contain a Content Credentials tag that states it was created using generative AI.
FAQ
What is Adobe Firefly?
Adobe Firefly is a new family of generative AI models that create images and text effects. The first model is designed to be commercially safe and generates images that are safe for commercial use. It was trained on Adobe Stock images, openly licensed content, and public domain content where copyright has expired.
Where can I access Adobe Firefly?
You can access Adobe Firefly as a standalone beta at firefly.adobe.com. The intent of this service is to get feedback, and we invite you to request access to the beta and try this new model. During the beta phase, any Adobe Firefly generated assets cannot be used for commercial purposes.
Can I opt-out of having my content used for training the data set used by Firefly?
No, there is no option to opt-out of the data set training for content submitted to Stock. However, Adobe is exploring the possibility of an opt-out. Adobe Stock content is part of Firefly's training dataset in accordance with your Stock Contributor license agreement.
Is Firefly a replacement for artists or Stock contributors?
No, we believe generative AI is not a replacement for artists or Stock contributors but rather an effective tool they can use. Creating beautiful, commercially-relevant imagery takes a particular know-how that Stock contributors have, including knowledge of what sells, spotting trends, crafting text prompts, and post-production work. We also believe the demand for images (stock and generated) will continue to grow in the years ahead.
Can I use Firefly-generated assets for commercial purposes?
No, during the Firefly beta, any Firefly-generated assets cannot be used for commercial purposes. We will share details about the use of Firefly-generated assets once Firefly officially releases. Adobe Stock today accepts AI-generated works that otherwise meet Adobe Stock's requirements.
